Geographic TLDs

For the first time, the opportunity exists for a wide range of geographic locations, including continents, UN regions, countries, territories, provinces, states or cities to follow the successful introduction of .eu in 2005, .cat (Catalonia) in 2006 and .asia in 2007 and develop a dedicated internet space for their citizens, communities and business operators.

.WHAT

• A space on the internet for local people, with local or regional interests
• A long term asset that will develop and evolve in line with community requirements as well as responding to the ever changing landscape of the global internet
• A safe, secure and authoritative namespace for citizens and local business to operate and access information
• A trusted location established through the development of appropriate policy
• An opportunity to be part of the global online community alongside other prominent cities

.WHY

• Build an image and online brand identity that is acceptable from a cultural, religious and community perspective
• Significant revenue opportunity
• Complete and indefinite control over the geographic TLD
• Become a global leader in terms of early adoption and innovation
• Significant search engine optimisation benefits because of superior local search results with search engines
• Ability to highlight all aspects of a city including its individuals, culture, businesses, institutions, organisations, attractions and places of interest
• Preparation for the future - address growing population and the ever changing, ever expanding internet landscape - differentiation is the key!
• Create intuitive Domain Names leading to less misdirected traffic
• Opportunity to market using shorter, more succinct terminology which leads to more direct, intuitive navigation
• Free advertising every time a geographic domain is used!

The popularity of geographic TLDs is evident from the large number of cities, regions and continents who have already announced their intention to submit applications to ICANN including the following:

Cities:.sydney, .london, .nyc, .paris, .berlin, .hamburg, .bcn (Barcelona), .lli (Leon), .vtn (Venice)

Regions:.eng (England), .sco (Scotland), .cym (Wales), .ker (Cornwall), .bzh (Brittany), .gal (Galicia)

Continents: .africa, .arab, .lat (Latin America), .mercosur (South American Common Market)

Every global city and major linguistic or cultural region should be considering applying for a Geographic TLD to create an important online asset for their citizens.

.WHO

AusRegistry International is a specialised, full-service Registry Solutions provider that offers a flexible range of value for money world-class Domain Registry Solutions to suit the needs of all Geographic TLD applicants. We can assist you through all stages of the process from initial scoping to managing the ICANN application process, handling the launch phase and providing operational support on an ongoing basis.